|The Canadian market for luxury vehicles has quadrupled in the past 20 years. Despite this growth, luxury brands as a whole have only added around 75 new store locations since the year 2000. Given the expected growth in the market, there is likely room for more store fronts for these brands in select markets across the country.
In this month’s Observations, we discuss the impact of the number of luxury dealers on sales per dealer, the impact on aftermarket services, and whether luxury dealers can fill aftermarket demand given high survival rates for these vehicles. Furthermore, we discuss the role and the future of used luxury vehicles, as well as provide an analysis of the current luxury market by segment and brand.