Some Thoughts On Segmentation

As new segments are created to accommodate the glut of new models entering the automotive marketplace the differentiation between our classical definitions of passenger car and light truck becomes less clear over time.

With companies continuing to consolidate their engineering platforms in favour of cost reduction the question of segmentations and what are the factors that define a segment become more and more important for the purposes of marketing and competitive analysis.

In this month’s Observations we examine the influx of new segments to the industry in recent years and look at how it came to be. Topics of discussion include 2015 segment sales results and suggestions for defining features in segments moving forwards.

A b o u t   U s