Monthly Archives: December 2013


Have you heard us say this before?  It may be getting a little repetitive but the Canadian automotive market once more set records last month.  Total light vehicle sales of 145,460 represented the best October on record – and by some margin.  Sales were up 7.4% from October 2012, drawing the 2013 YTD total to […]

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October Observations

A Zero-Sum Game? Recent Changes in Market Share in Canada For better or worse, market share in new vehicle sales is the metric that many in the automotive industry look to first as a measure of competitive standings. This month’s Observation documents four different periods in recent years and attempts to make sense of the […]

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