Monthly Archives: February 2013

CANADIAN SALES JANUARY 2013

We are hesitant to place too much emphasis on January sales numbers. The first month always returns the year’s lowest sales, so it wouldn’t take much of a change in any of the other eleven months to influence a trend. More importantly, however, there can be ‘gaming’ of the numbers at year-end; competition to hit […]

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OBSERVATIONS DECEMBER 2012

Eleven months ago, we laid out a number of issues to watch as the year unfolded. Most related to major brand and segment realignments occurring in the Canadian automotive marketplace, and all were based on trends – fully fledged or just beginning – that defined vehicle sales in 2011. In this month’s Observations column, we […]

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OBSERVATIONS JANUARY 2013

Vehicle platform sharing has been around since our industry’s very beginnings, but the practice has acquired both greater importance and notoriety as regulatory pressures increased, development costs soared and manufacturers found it cost effective to pare back the number of unique architectures underpinning the many models they wished to offer. Success and failure in this […]

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CANADIAN SALES DECEMBER 2012

New light vehicle sales were weak in December with a SAAR of only 1.47 million units (the lowest this year), but one month does not make a year. Total sales for 2012 were very strong, coming in as the second best on record. December rang up 108,931 unit sales, down 4.9 percent from last year […]

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